I’ve been waiting for this to appear on YouTube since it came out. The “…and you could do with an external hard drive!” refrain at around 14 seconds is genius in its Carry On-esque non-entendre. And then there’s the dad’s face at the end…
Although no fan of PC World or (usually) its ads – this is fighting the Gorilla for ad of the year!
Articles such as this one, which highlight benefit fraud by immigrant Polish workers, really annoy me.
Apparently the piece accompanies a 5Live broadcast tonight which highlights the issue.
Why are there no such programs about the number of UK-citizens ripping off the system, because I’m sure they cost the system at least as much money each year. All this does is play into the hands of The Daily Bigot and their ilk.
I suppose “Some people claim illegal benefits” doesn’t make such an impact in the headlines, but that shouldn’t be a reason for writing a story.
I’d been told about this by Geoff at work, but saw it for the first time today. I think it would work a little better without the tag line at the beginning, but that’s just being picky. It’s inspired, odd, funny, and a blessed relief from most of the adverts today. The PC World External Hard Drive one runs it close (please someone put it on YouTube) but when the not-really-going-to-happen foolhandy.com Advert Awards are held at the end of 2007 this one will be close…